Visual Merchandising Final Projects
For my visual merchandising course, we completed. semester-long, buildable project focusing on one brand of our choice, covering all necessary areas of a comprehensive merchandising plan. We also completed a group window display project, in the gallery windows featured in our department building.
Wall Planogram
Wall Planogram
Window Display
Window Displays
Target Consumer Analysis
Window Display Mood Board
Personal Project
This project is focused on the brand Casablanca Paris, a men's and women's sports and evening wear luxury brand focused on bold prints, leisure, and the essence of French lifestyle for young professionals. The project features a target consumer and brand analysis, window display concepts, and a store layout concept.
This mood board focuses on the essence of many of Casablanca's spring/summer collections: sportswear and resortwear for summer holiday in and around Europe. This concept features warm, natural tones centered around the beaches of Italy, where target consumers are likely to holiday.
Window Displays
This is a semi-realistic double window display concept (one large, one small) featuring hanging clouds, window masking, lighting effects, a sandy beach, and the "CASABLANCA" heat transfer logo on each window. The displays feature men's and women's sets and accessories from their S/S 22 collection. The shoes are not a part of their collection. This display has an estimated corporate budget of $576.00 and a class budget estimate of $76.00.
Window Display Mood Board
This mood board focuses on the essence of New Year's Eve and their evening wear pieces. The brand has shown interest in opening a flagship store in the United States, specifically New York City, and there isn't a more celebrated holiday in NYC than NYE. The mood board focuses on the elegance and extravagance of New Year's Eve, with warm neutrals and gold tones, and lots of champagne!
This is a semi-realistic double window display concept (one large, one small) featuring a chandelier, room of mirrors and checkerboard tile, ostrich feathers, a champagne tower, and the "CASABLANCA (NEW YEARS EVE)" heat transfer logo on each window. The displays feature evening wear dresses and accessories from their F/W 21 collection. The shoes are not a part of their collection. This display has an estimated corporate budget of $1,307.00 and a class budget estimate of $37.00.
Window Display Mood Board
This mood board focuses on the essence of their Fall/Winter 22 collection: French luxury in the golden age of travel. Featuring tones of the French flag and the main color palette of their collection: blues, rouge, and ivory. The mood board features an airstrip runway of collection looks, baggage claim, and AirFrance snowflakes.
This is a semi-realistic window display concept (one large) featuring AirFrance snowflakes, airplane seats with stacked luggage, a plane window backdrop, and the "CASABLANCA" heat transfer logo on the window. The display features men's and women's sets, handbags, accessories, and luggage from their F/W 22 collection. The shoes are not a part of their collection.
This is a product grouping wall planogram concept (16 ft.) featuring a 4 tier display shelf, framed display photos, and the CASABLANCA name and logo. The display features handbags, luggage, and their first sneaker from their F/W 22 collection. The display is product samples only, and products are to be displayed evenly on the shelves in an organized manner.
This is a wardrobe building wall planogram concept (16 ft.) with rail racks and shelving, skis/French flag prop, and the CASABLANCA name and logo. The display features men's sets, sweaters, jackets, coats, a sneaker collaboration with New Balance, and their first sneaker from their F/W 22 collection. The display is product samples only, and products are to be displayed evenly on the racks and shelves in an organized manner.
2-D Store Floor Layout
This store layout is a luxury store layout: lofty, exhibition-esque, and meant to entice an experience, with one of each product sample on the floor rather than actual merchandise. The layout features the menswear section in the front right of the store, because the men's client base is stronger. As you walk along, handbags and footwear are along the right wall of the store. The womenswear, fitting rooms, and sale rack are at the rear of the store, with the accessories display before you approach the checkout counter. There is a lounging area in the center of the store, for friends and colleagues to sit and chat, or to try on footwear.
Target Consumer Analysis
Window Display Mood Board
Window Display
Window Display Execution
Group Project
This visual merchandising group project is focused on the brand Free People, a bohemian womenswear clothing and accessories brand for the casual, playful, and fashion forward young adult. The project features a target consumer and brand analysis, a window display concepts, and window display execution. This brand and display concept was chosen for our group out of the window displays each member submitted.
This mood board focuses on the essence of autumn. This theme speaks to women who love the Autumn season and everything that comes with it. They enjoy spending time with friends and family outside in the cool weather and dressing cozy for the season. The customer is inspired by the color of the Autumn leaves for their outfits, such as warm reds, oranges, and burgundys.
This is a semi-realistic double window display concept (one large, one small) featuring floral wreaths, fallen leaves, pumpkins, and the Free People logo on the forest green backdrop of the large display. The display features women's clothing, shoes, and handbags from their Fall 22 collection. The total cost of this display is $138.00
This is the group's physical window display execution. Due to budget, the merchandise items in the window are not from Free People's Fall 22 collection, however, they emulate the same theme. This window display does not include the Free People logo on the rear backdrop of the larger display, however, there is a stenciled logo at the bottom of the center window.